Health campaigns
Focused, time-bound health drives—each one a simple way to learn something, build a habit, and take better care of yourself. Join a live campaign or explore what's coming.
Live now 4
First Period · Welcome to the Flow
Year-round. The first time a user logs a first-ever period in Care, this whole experience triggers.
Postpartum · The First 40 Days
Always-on. The moment a Care user logs a birth, a 40-day recovery + bonding programme triggers.
Perimenopause · The 10-Year Transition
Always-on. The moment Care detects perimenopause patterns, a 12-month track triggers.
Sakhi Sunday
Every Sunday morning. A week's top Sakhi question, answered by a verified clinician, sent to your WhatsApp.
Upcoming campaigns 13
Red Dot Day
A week of period-positive WhatsApp + IVR campaigning, on Menstrual Hygiene Day (28 May).
World Breastfeeding Week
No bottle, no shame, no judgement — practical breastfeeding support in 7 Indian languages.
PCOS Awareness Month
PCOS is the most common hormone disorder in women — and the most misdiagnosed. September we put it on the map.
World Contraception Day
Every method, every side effect, in plain language — so the choice is yours, not the chemist's.
Daughters' Day
One conversation between mothers and daughters that most families never have. We make it easier.
Breast Cancer Awareness Month
India's commonest women's cancer. Catching it early changes everything — and it starts with knowing your own normal.
World Mental Health Day · Cycle & Mind
Hormones are mental-health drivers. We name the cycle phases that drag mood, and what helps.
International Day of the Girl Child
Adolescents are 1.2× more likely to drop out of school over period stigma than over school fees. We work the right lever.
Pregnancy & Infant Loss Awareness Day
1 in 4 pregnancies ends in loss. India tells women to "move on quickly." We don't.
World Menopause Day
Menopause is not a disease. It is also not silence. India has 100 million women in or past menopause and almost no resources for them.
Karva Chauth · Fasting + Your Cycle
You can fast safely if your cycle phase + hydration + iron allow it. Here's how to know — and how to opt out without family fallout.
Diwali · Period Myth-Busting
Don't enter the kitchen. Don't touch the lamp. Don't pray. We bust the festival-week myths in seven languages.
World Diabetes Day · Women & GDM
1 in 6 Indian pregnancies has gestational diabetes. Most are caught too late. We make the screen the default.
Past campaigns 5
Maternal Mental Health Awareness
1 in 5 new mothers in India has perinatal depression. Most never get screened. We change that this fortnight.
Endometriosis Awareness Month
1 in 10 women have endometriosis. The average diagnostic delay in India is 7–10 years. Let's shorten it.
International Women's Day
A five-day series celebrating the women keeping families, hospitals, and clinics running — and what their bodies put up with.
World Cancer Day
One week, three women's cancers (cervical, breast, ovarian) — what to know, when to screen, how to act.
Cervical Cancer Awareness Month
India loses one woman every 8 minutes to cervical cancer — and almost every death is preventable.