Sakhi Sunday
Every Sunday morning. A week's top Sakhi question, answered by a verified clinician, sent to your WhatsApp.
Sakhi (the anonymous Q&A wall) generates 100s of questions weekly. Most get answered inside Sakhi, but the best Q-A pairs deserve a wider audience. Sakhi Sunday is the publishing layer on top: one question, one clinician answer, one permanent URL, every Sunday, forever. The compound is the win — after 52 Sundays, SHELY owns 52 permanent SEO-indexed pages answering the questions Indian women actually asked, written by real doctors.
The weekly rhythm
Sunday 8 AM IST
WhatsApp + email + push to opt-in subscribers. Care home tile updates. Public /campaigns/sakhi-sunday/{week} URL goes live.
Verified clinician
Every answer is signed by an actual gynaecologist, endocrinologist, mental-health specialist, or paediatrician on the SHELY Doctor network. No AI summaries.
7 Indic languages
Each Sunday post is translated + reviewed before publication. One question, seven language pages — each one ranks separately.
Permanent SEO
52 questions/year × 7 languages = 364 indexable pages annually. After three years: 1,000+ permanently-ranking long-tail pages. The largest doctor-answered women's-health archive in Indic languages.
Not a campaign in the calendar-window sense — a publishing cadence. Lives in the registry so users can subscribe, the gallery surfaces it as "always-on," and every other campaign can link a Sakhi Sunday post that reinforces it.
Common questions
Who is "Sakhi"?
Sakhi (Hindi for "friend") is SHELY's anonymous women's-health Q&A wall — open to anyone, in 7 Indic languages, with answers from both verified clinicians and other women. Sakhi Sunday is the weekly highlight: one question, one doctor-written answer, made permanent.
How often does it publish?
Every Sunday at 8 AM IST. WhatsApp + email + the Care home tile + the public archive at /campaigns/sakhi-sunday. Subscribe once; reply STOP to leave any time.
Who is the clinician writing the answer?
A real doctor on the SHELY Doctor network — gynaecologist, endocrinologist, paediatrician, or mental-health specialist, depending on the question. Each answer is bylined and reviewed. No AI summaries, no anonymous "experts."
Is it free?
Yes — Sakhi Sunday is free forever. No paywall, no premium tier, no ads. Sponsored campaigns (Red Dot Day, others) help fund it, but the weekly publishing rhythm itself is free and ad-free.
I read Sakhi Sunday in Tamil every week. Last month's post about thyroid and irregular periods was exactly my situation — I booked the test, came back positive, started treatment. A free Sunday email changed my year.
Keep going
This campaign is one nudge. Here's where it leads on SHELY.
Get notified about the next campaign
One short email per week, plus a heads-up when the next women's-health campaign goes live. Indian voices, no spam.
Related campaigns
Red Dot Day
A week of period-positive WhatsApp + IVR campaigning, on Menstrual Hygiene Day (28 May).
Daughters' Day
One conversation between mothers and daughters that most families never have. We make it easier.
International Day of the Girl Child
Adolescents are 1.2× more likely to drop out of school over period stigma than over school fees. We work the right lever.