BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//SHELY Health//Campaigns//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:SHELY Campaigns
X-WR-CALDESC:Year-round digital activations for women's lifecycle health.
X-WR-TIMEZONE:Asia/Kolkata
BEGIN:VEVENT
UID:cervical-cancer-awareness@shely.health
DTSTAMP:20260608T031049Z
DTSTART;VALUE=DATE:20260101
DTEND;VALUE=DATE:20260201
SUMMARY:Cervical Cancer Awareness Month
DESCRIPTION:For all of January\, SHELY runs a daily cervical-cancer-awareness push — what HPV is\, why the vaccine matters\, when to screen\, and how to find a provider near you. WhatsApp daily card · IVR walkthrough · in-Care screening reminder. All free\, all multilingual.
URL:https://shely.health/campaigns/cervical-cancer-awareness
CATEGORIES:past
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BEGIN:VEVENT
UID:world-cancer-day@shely.health
DTSTAMP:20260608T031049Z
DTSTART;VALUE=DATE:20260201
DTEND;VALUE=DATE:20260208
SUMMARY:World Cancer Day
DESCRIPTION:World Cancer Day (Feb 4) anchors a week of focused content on the three women's cancers SHELY users ask about most: cervical\, breast\, ovarian. Daily card on WhatsApp + Pucho dial-in + in-Care risk-quiz that recommends a screening cadence based on age + family history.
URL:https://shely.health/campaigns/world-cancer-day
CATEGORIES:past
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UID:endometriosis-awareness@shely.health
DTSTAMP:20260608T031049Z
DTSTART;VALUE=DATE:20260301
DTEND;VALUE=DATE:20260401
SUMMARY:Endometriosis Awareness Month
DESCRIPTION:Endometriosis is dismissed as "bad periods" until women lose years of work\, fertility\, and mental health. All of March we publish symptom checklists\, a self-screening flow\, and a directory of laparoscopy-trained gynaecologists. The yellow ribbon shows up across every SHELY app.
URL:https://shely.health/campaigns/endometriosis-awareness
CATEGORIES:past
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UID:international-womens-day@shely.health
DTSTAMP:20260608T031049Z
DTSTART;VALUE=DATE:20260304
DTEND;VALUE=DATE:20260309
SUMMARY:International Women's Day
DESCRIPTION:Five days\, five themes — Health\, Voice\, Work\, Care\, Joy. Each day a SHELY ASHA worker\, doctor\, patient\, or engineer is featured. Free Care premium for the week. Built so women refer women.
URL:https://shely.health/campaigns/international-womens-day
CATEGORIES:past
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BEGIN:VEVENT
UID:maternal-mental-health@shely.health
DTSTAMP:20260608T031049Z
DTSTART;VALUE=DATE:20260425
DTEND;VALUE=DATE:20260509
SUMMARY:Maternal Mental Health Awareness
DESCRIPTION:Two weeks bridging World Maternal Mental Health Day (first Wed of May). Free EPDS (Edinburgh Postnatal Depression Scale) screening inside Care for every pregnant + postpartum user. Direct referral to mental-health practitioners on the SHELY Doctor network.
URL:https://shely.health/campaigns/maternal-mental-health
CATEGORIES:past
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BEGIN:VEVENT
UID:red-dot-day@shely.health
DTSTAMP:20260608T031049Z
DTSTART;VALUE=DATE:20260522
DTEND;VALUE=DATE:20260529
SUMMARY:Red Dot Day
DESCRIPTION:For one week each year\, SHELY runs a multilingual period-positive broadcast across WhatsApp\, IVR\, and the Care app — culminating on World Menstrual Hygiene Day (28 May). Anyone can join: text RED to our WhatsApp\, dial the toll-free Pucho line\, or open Sakhi in the Care app. Co-promoted with sanitary-pad partners as paid-CSR sponsorship.
URL:https://shely.health/campaigns/red-dot-day
CATEGORIES:upcoming
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BEGIN:VEVENT
UID:world-breastfeeding-week@shely.health
DTSTAMP:20260608T031049Z
DTSTART;VALUE=DATE:20260801
DTEND;VALUE=DATE:20260808
SUMMARY:World Breastfeeding Week
DESCRIPTION:Seven days of practical\, judgement-free breastfeeding content. Latching videos\, common-problem solutions (cracked nipples\, low supply\, mastitis)\, pumping logistics\, and a 24×7 lactation-consultant chat inside Care.
URL:https://shely.health/campaigns/world-breastfeeding-week
CATEGORIES:upcoming
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BEGIN:VEVENT
UID:world-contraception-day@shely.health
DTSTAMP:20260608T031049Z
DTSTART;VALUE=DATE:20260923
DTEND;VALUE=DATE:20260930
SUMMARY:World Contraception Day
DESCRIPTION:A week around World Contraception Day (Sep 26). The unmet need for modern contraception in India is enormous and the loudest voice in most women's ears is the family pharmacist. SHELY publishes a comparison matrix of 11 methods (pills\, IUDs\, implants\, injectables\, barriers\, fertility-awareness)\, a side-effect tracker in Care\, and a directory of family-planning-trained clinicians.
URL:https://shely.health/campaigns/world-contraception-day
CATEGORIES:upcoming
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BEGIN:VEVENT
UID:pcos-awareness-month@shely.health
DTSTAMP:20260608T031049Z
DTSTART;VALUE=DATE:20260901
DTEND;VALUE=DATE:20261001
SUMMARY:PCOS Awareness Month
DESCRIPTION:1 in 5 Indian women has PCOS\; most get told to "just lose weight" by their first three doctors. September we ship a Rotterdam-criteria self-screen\, a verified-clinician directory\, a 28-day lifestyle micro-program in Care\, and 30 days of myth-busting cards on WhatsApp.
URL:https://shely.health/campaigns/pcos-awareness-month
CATEGORIES:upcoming
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BEGIN:VEVENT
UID:daughters-day@shely.health
DTSTAMP:20260608T031049Z
DTSTART;VALUE=DATE:20260925
DTEND;VALUE=DATE:20260928
SUMMARY:Daughters' Day
DESCRIPTION:On Indian Daughters' Day (last Sunday of September)\, SHELY One — the household app — drops a Mother↔Daughter conversation kit. Eight cards in the parent's app\, eight in the daughter's. The cards trigger one question each\, in private. No data is shared between them — only the conversation is.
URL:https://shely.health/campaigns/daughters-day
CATEGORIES:upcoming
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BEGIN:VEVENT
UID:day-of-the-girl-child@shely.health
DTSTAMP:20260608T031049Z
DTSTART;VALUE=DATE:20261009
DTEND;VALUE=DATE:20261013
SUMMARY:International Day of the Girl Child
DESCRIPTION:A four-day push around International Day of the Girl Child (Oct 11)\, focused on the SHELY Varsity audience: 9-to-16-year-old girls and the adults in their lives. Three artefacts: the Saheli Pad-Day Tracker (paper\, for phone-less rural users)\, the Anatomy 3D in 7 languages embedded in Varsity\, and a parent / teacher conversation kit.
URL:https://shely.health/campaigns/day-of-the-girl-child
CATEGORIES:upcoming
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BEGIN:VEVENT
UID:pregnancy-infant-loss-day@shely.health
DTSTAMP:20260608T031049Z
DTSTART;VALUE=DATE:20261013
DTEND;VALUE=DATE:20261018
SUMMARY:Pregnancy & Infant Loss Awareness Day
DESCRIPTION:A five-day quiet observance around Pregnancy and Infant Loss Awareness Day (Oct 15). No bright pinks. No pressure to share. SHELY publishes a grief-aware care path inside Care for users who logged a loss\; a partner-of-the-grieving guide in One\; a verified directory of perinatal grief counsellors\; and an opt-in candle ritual on Oct 15 evening visible only to the user.
URL:https://shely.health/campaigns/pregnancy-infant-loss-day
CATEGORIES:upcoming
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BEGIN:VEVENT
UID:breast-cancer-awareness@shely.health
DTSTAMP:20260608T031049Z
DTSTART;VALUE=DATE:20261001
DTEND;VALUE=DATE:20261101
SUMMARY:Breast Cancer Awareness Month
DESCRIPTION:All of October — the pink-ribbon month — turned into a practical breast-health programme. Monthly self-exam reminder in Care\, a 90-second self-exam tutorial in 7 languages\, mammogram-readiness checklist for 40+ users\, and a verified directory of breast specialists.
URL:https://shely.health/campaigns/breast-cancer-awareness
CATEGORIES:upcoming
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BEGIN:VEVENT
UID:world-mental-health-day@shely.health
DTSTAMP:20260608T031049Z
DTSTART;VALUE=DATE:20261006
DTEND;VALUE=DATE:20261013
SUMMARY:World Mental Health Day · Cycle & Mind
DESCRIPTION:A week around World Mental Health Day (Oct 10) covering the under-discussed link between hormonal cycle phase and mood / anxiety / sleep. PMDD self-screen\, phase-aware journaling\, in-Care guided meditations\, and a referral path to mental-health professionals trained in reproductive psychiatry.
URL:https://shely.health/campaigns/world-mental-health-day
CATEGORIES:upcoming
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BEGIN:VEVENT
UID:world-menopause-day@shely.health
DTSTAMP:20260608T031049Z
DTSTART;VALUE=DATE:20261014
DTEND;VALUE=DATE:20261021
SUMMARY:World Menopause Day
DESCRIPTION:A week around World Menopause Day (Oct 18). SHELY launches its perimenopause + menopause track in Care: symptom tracker covering 34 symptoms (most women only get told about hot flashes)\, hormone-therapy decision aid\, bone-density + cardiovascular screening reminders for 40+ users\, and a directory of menopause-trained clinicians.
URL:https://shely.health/campaigns/world-menopause-day
CATEGORIES:upcoming
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END:VEVENT
BEGIN:VEVENT
UID:karva-chauth-cycle@shely.health
DTSTAMP:20260608T031049Z
DTSTART;VALUE=DATE:20261029
DTEND;VALUE=DATE:20261102
SUMMARY:Karva Chauth · Fasting + Your Cycle
DESCRIPTION:Karva Chauth lands around Oct 29 in 2026. Sunrise-to-moonrise dry fasting collides with menstrual blood loss\, low iron\, hypoglycaemia\, and dehydration risk. A four-day campaign: a personalised "is fasting safe for me today?" check in Care\, a hydration + iron pre-day prep card\, a partner-conversation script for opting out without family conflict\, and a clinically-vetted break-fast meal plan.
URL:https://shely.health/campaigns/karva-chauth-cycle
CATEGORIES:upcoming
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BEGIN:VEVENT
UID:diwali-period-myths@shely.health
DTSTAMP:20260608T031049Z
DTSTART;VALUE=DATE:20261104
DTEND;VALUE=DATE:20261113
SUMMARY:Diwali · Period Myth-Busting
DESCRIPTION:Festival season is when period stigma flares up — kitchen bans\, pooja bans\, sleeping-outside rules. SHELY runs an 8-day myth-vs-fact card sequence in 7 languages on WhatsApp + Care\, plus a Sakhi takeover where elders + young women share what their families changed and why.
URL:https://shely.health/campaigns/diwali-period-myths
CATEGORIES:upcoming
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END:VEVENT
BEGIN:VEVENT
UID:world-diabetes-day@shely.health
DTSTAMP:20260608T031049Z
DTSTART;VALUE=DATE:20261110
DTEND;VALUE=DATE:20261117
SUMMARY:World Diabetes Day · Women & GDM
DESCRIPTION:A week around World Diabetes Day (Nov 14) focused on what the global day rarely covers: gestational diabetes (GDM) and the long shadow it casts on a woman's lifetime risk of type 2 diabetes. SHELY ships a 24–28-week GDM screening reminder\, a post-GDM follow-up tracker (6 weeks + annual)\, a diet + movement programme for the diagnosed\, and a directory of endocrinologists who treat women across the lifecycle.
URL:https://shely.health/campaigns/world-diabetes-day
CATEGORIES:upcoming
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BEGIN:VEVENT
UID:first-period-welcome@shely.health
DTSTAMP:20260608T031049Z
DTSTART;VALUE=DATE:20260101
DTEND;VALUE=DATE:20270101
SUMMARY:First Period · Welcome to the Flow
DESCRIPTION:Always-on. When a Care user logs their first-ever period (often the menarche moment for a young user\, often a mother logging it for a daughter via One)\, the app fires a celebratory in-app welcome with a virtual 28-bead bracelet\, optional discreet share-card for a parent / sister / friend\, and a 7-day onboarding drip explaining cycle basics in age-appropriate language.
URL:https://shely.health/campaigns/first-period-welcome
CATEGORIES:live
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BEGIN:VEVENT
UID:postpartum-40-day-welcome@shely.health
DTSTAMP:20260608T031049Z
DTSTART;VALUE=DATE:20260101
DTEND;VALUE=DATE:20270101
SUMMARY:Postpartum · The First 40 Days
DESCRIPTION:The Indian tradition of "Jaapa" / "Sutika kala" — 40 days of rest\, nutrition\, and bonding after birth — has solid clinical evidence behind it. Most modern Indian mothers get neither the rest nor the support. The moment a Care or One user logs a birth\, this triggered programme starts: 40 daily cards\, a partner kit in One\, a red-flag screen\, and direct paths to lactation + perinatal mental-health help.
URL:https://shely.health/campaigns/postpartum-40-day-welcome
CATEGORIES:live
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BEGIN:VEVENT
UID:perimenopause-welcome@shely.health
DTSTAMP:20260608T031049Z
DTSTART;VALUE=DATE:20260101
DTEND;VALUE=DATE:20270101
SUMMARY:Perimenopause · The 10-Year Transition
DESCRIPTION:Perimenopause is the 7-to-14-year window before menopause and the most under-supported phase of women's reproductive life. When a Care user logs symptoms consistent with perimenopause (cycle-length variability + vasomotor symptoms + sleep disruption\, in a 40+ user)\, this triggered programme starts: a 12-month phase-aware track covering symptoms\, hormonal therapy education\, partner support\, and clinician handoff.
URL:https://shely.health/campaigns/perimenopause-welcome
CATEGORIES:live
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BEGIN:VEVENT
UID:sakhi-sunday@shely.health
DTSTAMP:20260608T031049Z
DTSTART;VALUE=DATE:20260101
DTEND;VALUE=DATE:20270101
SUMMARY:Sakhi Sunday
DESCRIPTION:Always-on. A recurring publishing rhythm rather than a calendar campaign — every Sunday at 8 AM IST\, SHELY publishes the week's most-asked Sakhi question with a verified-clinician answer to WhatsApp opt-ins\, the Care home tile\, and the public /campaigns/sakhi-sunday URL. Each post lives forever and becomes a permanent SEO entry.
URL:https://shely.health/campaigns/sakhi-sunday
CATEGORIES:live
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