World Contraception Day
Every method, every side effect, in plain language — so the choice is yours, not the chemist's.
The contraception conversation in India is broken by silence. Women hear about one method, try it, and either accept the side effects or abandon contraception entirely. Almost nobody is told there are 11 options, each with very different trade-offs across efficacy, side effects, return-to-fertility, partner involvement, and cost. This week we change that.
Three artefacts that ship
11-method comparison
In-Care interactive matrix: filter by efficacy, side-effect profile, monthly cost, who else needs to know, reversal time.
Side-effect tracker
For users on any hormonal method — 90-day mood / cycle / weight log that becomes a clinical conversation starter at the next gynaec visit.
Family-planning clinician directory
Verified providers trained in long-acting reversible contraception (IUD/implant) + counselling — many gynaecs aren't.
The week
- Sep 23Open
Comparison matrix live in Care. WhatsApp daily card.
- Sep 26WCD
Doodle takeover. Sakhi takeover by a family-planning counsellor.
- Sep 29Close
Sakhi AMA with a gynaecologist + counsellor — top 30 questions answered.
Common questions
Pill vs IUD vs implant — what is the difference?
Pills are daily, need user discipline, ~91% typical-use efficacy. Copper IUD: hormone-free, 5–10 years, period can get heavier. Hormonal IUD: 5–8 years, lighter periods, >99% effective. Implant (a matchstick under the arm): 3 years, >99% effective. The Care comparison matrix lets you filter by what matters to you.
What side effects should I expect?
Highly individual. Hormonal methods can affect mood, weight, libido, bleeding pattern in the first 3 months. Most settle. The Care side-effect tracker helps you decide whether to wait it out or try a different method — with data your clinician can act on.
What is best for me right after a baby?
It depends on breastfeeding, your age, and your health. Progestin-only methods (mini-pill, hormonal IUD, implant) and copper IUD are commonly chosen postpartum. Combined-hormone pills are usually avoided for the first 6 weeks. Talk to a clinician — see /care/care-team.
Who actually decides — me, my partner, or my clinician?
You. A clinician advises on safety, your partner can be part of the conversation, but the choice (and the body) is yours. The 11-method matrix is built so you can walk into the appointment already knowing what you want to ask about.
I spent five years on pills with mood crashes because nobody told me there was anything else. The matrix made me ask about a hormonal IUD. Six months later — mood back, periods lighter. I wish I had known sooner.
Keep going
This campaign is one nudge. Here's where it leads on SHELY.
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