International Women's Day
A five-day series celebrating the women keeping families, hospitals, and clinics running — and what their bodies put up with.
IWD has become a corporate cliché everywhere — flowers, posts, no change. SHELY's spin: every day of the run features a real woman from our network telling a 90-second story. Doctors, ASHAs, patients, engineers. No stock photos, no influencers, no sponsors. Just voices that don't usually get a stage.
The five themes
Health
A patient who advocated her way to the right diagnosis.
Voice
An ASHA who started Sakhi answers in her village.
Work
An engineer who built the IVR line in 7 languages.
Care
A daughter who taught her mother to track her cycle in Care.
Joy
Five women, five things that bring them back to themselves.
Daily drops
- Mar 4Health
Featured patient story + Sakhi thread + Care 7-day premium unlock.
- Mar 5Voice
ASHA-led Sakhi takeover. WhatsApp daily card.
- Mar 6Work
Engineering blog post + behind-the-scenes IVR build video.
- Mar 7Care
One-app feature: "Send a phase card to someone you love."
- Mar 8Joy
IWD itself — five-women collaboration video, in 7 languages, shared everywhere.
Common questions
What does SHELY actually do on IWD?
Five days of real-woman stories instead of stock-photo posts, free 7-day Care premium for new joiners, and one collaboration video that runs across every app surface. No corporate sponsorship — funded internally.
How do I refer someone to SHELY?
Open Care → "Refer" or visit /contact?topic=refer. Send a personalised link in WhatsApp; the recipient gets the same 7-day premium unlock. No data is shared without both sides opting in.
Are men welcome on this campaign?
Yes. The "Care" theme day is built for partners and adult sons of Care users — the One app surfaces a "Send a phase card to someone you love" feature for the week. Fathers and husbands often subscribe after this day.
What happens to the free premium after 7 days?
It drops back to the free tier automatically — no card needed, no auto-renew, no surprise bill. You keep all your logged data either way. Upgrade only if you choose to.
I sent my younger sister the IWD video on WhatsApp and she joined Care that same evening. A year later she finally got a PCOS diagnosis. One video, one referral.
Keep going
This campaign is one nudge. Here's where it leads on SHELY.
Get notified about the next campaign
One short email per week, plus a heads-up when the next women's-health campaign goes live. Indian voices, no spam.
Related campaigns
World Mental Health Day · Cycle & Mind
Hormones are mental-health drivers. We name the cycle phases that drag mood, and what helps.
Karva Chauth · Fasting + Your Cycle
You can fast safely if your cycle phase + hydration + iron allow it. Here's how to know — and how to opt out without family fallout.
First Period · Welcome to the Flow
Year-round. The first time a user logs a first-ever period in Care, this whole experience triggers.